How consumers engage with businesses is evolving dramatically.
To win customer hearts and minds, marketers need to get more personal. Today’s consumers and buyers expect engaging, personalized, and compelling journeys through channels and touchpoints that are available anytime and anywhere across the whole customer lifecycle. Often personalization is too focused on delivering the next offer or product recommendation that falls flat. To capture the attention of consumers, you must show value that is relevant, memorable, and instant.
So, how do you get started?
We've designed this assessment to give you an idea of where you need to focus your next steps. The Capgemini real-time personalization assessment provides context and insights across three foundational capabilities – customer experience, organization, technology. Following the quick survey, a Capgemini expert will reach out within 24 to 48 hours with more in-depth recommendations. Our team will take a deep-dive into your web presence and customer interactions and provide suggestions for your personalization next steps.